A blog about the marketing industry

TORMEZIAN INC. offers practical content designed to give your company a clear competitive edge

Welcome to the Tormezian business solutions' industry blog, your go-to resource for actionable business intelligence, emerging commerce technologies, and analytical case studies of leading global brands.

We curate high-value, practical content designed to give your company a clear competitive edge. Whether you are looking for step-by-step operational guides for e-commerce newcomers or advanced client-retention methodologies developed by global trade experts, our publications are crafted to support partners at every stage of their business journey.

Tormezian Dropshipping Company deeply values your ambition to scale. This blog is our way of delivering continuous, real-world value to our community, equipping you with the insights and strategies needed to build a highly resilient, profitable enterprise.

Where Businesses Most Often Lose Customers

A comprehensive marketing audit. The name itself suggests the scale of the process. It is carried out when there is a need to understand how a company’s marketing works, what has stopped working and where the problems lie. Or when a new marketing professional joins the company, whatever their job title may be.

Unit Economics: More Sales Doesn't Equal Profit

More orders. More customers. Higher turnover. Isn’t that the goal of any business? The harsh reality is that an increase in sales does not always mean an increase in profit. Sometimes a business scales not a successful model, but a miscalculation, according to the experts at TORMEZIAN INC. And the most common mistake is failing to calculate the full cost of each order.

Key metrics and tips to analyse FB and Instagram adv

Promoting products in online commerce is one of the main tools for achieving the desired results. Launching an ad campaign on Facebook or Instagram seems like a simple task, but in reality, it's only half the battle. True effectiveness is determined not by configuration, but by analysis.

Why poor design of online stores is off-putting

You have invested a lot of time, effort and money in your online store. You have a beautiful logo, excellent products, cool photos, and your advertising is working – you have traffic. But people come in, look around and leave. Don't rack your brains wondering ‘what's wrong?’

How competitors steal your dropshipping customers

Competitors never sleep. In any business, they want to be better and stronger. Dropshipping is no exception. If you make a mistake, they will snatch the customer from your hands, take them to their store, and make them forget that your website ever existed.